{ "item_title" : "Microsoft First Generation", "item_author" : [" Cheryl Tsang", "Mary Woods "], "item_description" : "This is a story with all the ingredients of a modern legend, representing nothing less than the proverbial American Dream--writ extra-large. It is a story of hard work, brilliance, and extraordinary commitment, featuring the story's original cast members, who could not possibly have foreseen the unprecedented success that awaited them: the forging of a technology empire that would change the world forever. What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied maniacal work ethic, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/78/619/610/0786196106_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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