{ "item_title" : "Microtrends", "item_author" : [" Mark Penn "], "item_description" : "The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.The ideas in his book will help you see the world in a new way. -Bill ClintonMark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends. -Bill GatesIn 1982, readers discovered Megatrends.In 2000, The Tipping Point entered the lexicon.Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.Mark Penn, the man who identified Soccer Moms as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/44/669/976/0446699764_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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