{ "item_title" : "The Mind Strength Playbook", "item_author" : [" Luke Falk "], "item_description" : "THE MIND STRENGTH PLAYBOOK isn't just about sports-it's about winning the inner game of life. Luke Falk, former Pac-12 record holder and NFL quarterback, pulls back the curtain on the mental strategies that fueled his rise from an overlooked walk-on to competing at the highest level. Through powerful stories, real- world lessons, and practical tools, Luke shows you how to master your mind and elevate your game and your life. Whether you're an athlete, coach, parent, or high-performer in any field, this playbook gives you the mindset to unlock your full potential. ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/96/950/802/1969508027_b.jpg", "price_data" : { "retail_price" : "35.99", "online_price" : "35.99", "our_price" : "35.99", "club_price" : "35.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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