{ "item_title" : "Mirror Neurons and Culture", "item_author" : [" Ravikumar Kurup", "Parameswara Achutha Kurup "], "item_description" : "Mirror neurons in frontal lobe mediate culture. The magnetotactic archaeaons in the neurons of the frontal cortex are capable of quantal perception. Mirror neurons are involving spreading culture by the phenomenon of memes. Genes are self replicators and have produced human evolution. Culture is another mechanism of human evolution. Culture as a mechanism of human evolution is faster than genomic evolution. It can be an idea, a design, a fashion, religion, music, dance, rituals or a language. These are stored as unconscious programmes in the brain. The unit of cultural transmission is called a meme. The unit of imitation is also a meme. Memes are self replicators. Self replicators can evolve. Only replicators can evolve. Replicators are blind and selfish. Memes are unconscious and are localized to the cerebellum. This is exemplified by the cerebellar cognitive affective disorder. We have gene machine making the body and meme machine making the culture. Both these machines are blind, selfish replicators. The human consciousness is not meme related and can rebel against the tyranny of replicators.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/043/301/6200433011_b.jpg", "price_data" : { "retail_price" : "43.09", "online_price" : "43.09", "our_price" : "43.09", "club_price" : "43.09", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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