{ "item_title" : "The Missing Step", "item_author" : [" Anshuman Singh "], "item_description" : "Between a small Indian farm and the retail counter, ₹67 out of every ₹100 changes hands. That gap is not a conspiracy-it is a missing physical step.Most advice on food and farming businesses fails in one of two ways: it either romanticizes growing crops on small plots, or it pitches Silicon Valley software to rural markets that actually need an honest scale, a stackable crate, a 5-tonne cold room, and working capital at 8:00 AM.The Missing Step: How to Start a Business in Food and Farming is an arithmetic-first operating manual for first-generation founders, Farmer Producer Organisations (FPOs), self-help groups, and returning professionals. Built on real rupee numbers from Bihar and eastern India-and applicable across every smallholder district-it walks you step by step through eleven tangible businesses: Chapter 2: Build a Shared Processing Shed (Makhana, Maize, Turmeric, Pulses)Chapter 3: Open a Perishables Collection Center That Pays the Same DayChapter 4: Rent Walk-In Cold Storage by the CrateChapter 5: Rent Farm Machinery by the Acre (Custom Hiring)Chapter 6: Operate the Agricultural Drone Someone Else Already BoughtChapter 7: Sell a Pond or Grain Sensor That Prevents One Total LossChapter 8: Sell Counted Fish Seed, Nearer Feed, and the First Hour of IceChapter 9: Multiply Disease-Free Seed Potato for a Buyer Who Must Buy ItChapter 10: Digitize the Village Milk Chain That Already Pays the FarmerChapter 11: Keep the Small Animal Alive (Goat & Poultry Vaccine Cold Chain), Then Sell It by WeightChapter 12: Sell a Changed Field Practice-and the Verified File an Institution Pays ForInside, you will learn: The Five-Price Margin Ladder: How to map every rupee from farm gate to wholesale buyer before you rent a shed.The Three Moneys: Why confusing asset money (Money One), working capital (Money Two), and back-ended government subsidies (Money Three) breaks promising rural startups.The 30-Day Pre-Money Test & Stop Rules: How to test your business on rented equipment and write clear stop thresholds so a bad season never costs your family its land.18 Printable Field Worksheets: Ready-to-use logs, cash calendars, and gate checklists included inside the book.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/816/397/9798163978861_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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