{ "item_title" : "Modern Biotechnology", "item_author" : [" Mortagy Rashed Rashed "], "item_description" : "Modern biotechnology is often associated with the use of genetically altered microorganisms such as E. coli or yeast for the production of substances like insulin or antibiotics. It can also refer to transgenic animals or transgenic plants. Genetically altered mammalian cells, such as Chinese Hamster Ovary cells, are also widely used to manufacture pharmaceuticals. Another promising new biotechnology application is the development of plant-made pharmaceuticals.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/50/289/242/1502892421_b.jpg", "price_data" : { "retail_price" : "24.00", "online_price" : "24.00", "our_price" : "24.00", "club_price" : "24.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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