{ "item_title" : "20 Modern Startup Classics", "item_author" : [" Tom Butler Bowdon "], "item_description" : "A brand new Classics series from Tom Butler-Bowdon extending the international bestselling Classicsfranchise into new contemporary genres and facilitating the inclusion of trend-led topics. Spanning 20 books and hundreds of ideas, 20 MODERN STARTUP CLASSICS is your shortcut to the most important ideas on starting, funding and growing a business.Explore the ideas in modern-day bestsellers such as The Diaryof a CEO by Steven Bartlett, discover how Netflix began in That Will Never Work by Marc Randolph, alongside the principles that have stood the test of time such as The E-Myth Revisited by Michael Gerber. Learn how to test your idea and find your first customers with The Lean Startup by Eric Ries, and discover the power of starting small with The $100 Startup by Chris Guillebeau. Gain insights into scaling a business with Blitzscaling by Reid Hoffman and Chris Yeh and Zero to One by Peter Thiel and understand the world of finance and deals through titles such as Venture Deals by Brad Feld and Jason Mendelson, Profit First by Mike Michalowicz and The Power Law by Sebastian Mallaby. Find out what it takes to survive the hard things with Ben Horowitz.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/39/982/935/1399829351_b.jpg", "price_data" : { "retail_price" : "18.99", "online_price" : "18.99", "our_price" : "18.99", "club_price" : "18.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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