{ "item_title" : "Modern Business", "item_author" : [" George Rowland Collins", "Hector Lazo "], "item_description" : "Modern Business: Marketing by George Rowland Collins is a comprehensive guide to the principles and practices of marketing in the modern business world. The book covers a wide range of topics, from market research and consumer behavior to advertising and promotion, branding, and e-commerce. It also explores the role of social media in marketing and offers insights into the latest trends and technologies in the field. The author draws on his extensive experience as a marketing consultant and educator to provide practical advice and real-world examples that will help readers develop effective marketing strategies and tactics. Whether you are a business owner, marketing professional, or student of business, Modern Business: Marketing is an invaluable resource for anyone looking to succeed in today's competitive marketplace.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/16/381/165/1163811653_b.jpg", "price_data" : { "retail_price" : "36.95", "online_price" : "36.95", "our_price" : "36.95", "club_price" : "36.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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