{ "item_title" : "Modern Consumer Behavior at the Intersection of AI and Social Media", "item_author" : [" Gopalakrishnan Soundararajan", "Ruksana Banu "], "item_description" : "In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/833/732/9798337327471_b.jpg", "price_data" : { "retail_price" : "260.00", "online_price" : "260.00", "our_price" : "260.00", "club_price" : "260.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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