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The Mom Test : How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You
by Fitzpatrick, Rob
 
paperback
$17.41

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Seller Information
Zebras Books
Somerset, NJ, USA

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to youThe Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Trade paperback)
Pub. Date: 2013
Publisher: Createspace Independent Publishing Platform
Price: $17.83
Seller: Alibris, Sparks, NV, USA
Description: Print on demand
Condition: New.
Notes: Trade paperback (US). Glued binding. 138 p.
The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to YouThe Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You (Trade paperback)
Pub. Date: 2013
Publisher: Createspace Independent Publishing Platform
Price: $20.42
Seller: SurplusTextSeller, Columbia, MO, USA
Condition: New
Notes: Ships in a BOX from Central Missouri! Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
 
 
 
 

More About The Mom Test by Fitzpatrick, Rob
 
 
 
Overview

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.


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Details
  • PID: 18791596244
  • ISBN-13: 9781492180746
  • Publisher: CreateSpace Independent Publishi
  • Seller: Zebras Books
    Condition: New