{ "item_title" : "The Money Mind", "item_author" : [" Miles Trenwith "], "item_description" : "Doing well with money isn't primarily a knowledge problem. It's abehavior problem, and behavior is shaped by psychology most peoplehave never been taught to see. THE MONEY MIND draws on more than five decades of real, peer-reviewedresearch in psychology and behavioral economics, from Kahneman andTversky's Nobel Prize winning work on loss aversion to the latestresearch on money and happiness, to explain why financial decisions sooften depart from pure logic, and what the evidence says actuallyworks instead. Across twelve research-grounded chapters, you'll learn: Why losses hurt roughly twice as much as equivalent gains feel good, and how that single asymmetry shapes investing, saving, and spendingHow social comparison, not absolute income, drives most financialdissatisfactionWhy the money habits you inherited from childhood are still runningyour adult financial lifeWhat decades of research on the marshmallow test actually found, andwhy the popular version of the story is more complicated than itseemsWhy confident investors consistently underperform, and what actuallypredicts good judgmentWhy a dollar isn't a dollar, and how mental accounting quietlysabotages good budgetingWhat arbitrary numbers are secretly anchoring your sense of a fairprice or salaryWhether money actually buys happiness, according to the real, recently resolved researchWhy perceived risk and actual risk almost never matchWhat the research on habit formation says about building financialbehavior that survives real life This isn't a book of motivational platitudes or oversimplified rules.Every chapter is grounded in named, citable research, and every claimis presented honestly, including where the science is genuinelyunsettled or has been revised by later studies. If you've ever wondered why you know what you should do with moneyand still don't do it, this book explains why, and what actuallyhelps.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/118/9798191181479_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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