{
"item_title" : "Multi-Channel Strategies for Retail Financial Services",
"item_author" : [" Patrick Dahmen "],
"item_description" : "Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.",
"item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/82/448/191/382448191X_b.jpg",
"price_data" : {
"retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Multi-Channel Strategies for Retail Financial Services : A Management-Framework for Designing and Implementing Multi-Channel Strategies
Overview
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9783824481910
- ISBN-10: 382448191X
- Publisher: Deutscher Universitatsverlag
- Publish Date: October 2004
- Dimensions: 8.27 x 5.83 x 0.5 inches
- Shipping Weight: 0.63 pounds
- Page Count: 215
Related Categories
