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Multicultural Perspectives in Customer Behaviour
by Maria Piacentini and Charles Cui
Other Available Formats
Overview
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
This item is Non-Returnable
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Details
- ISBN-13: 9781138008922
- ISBN-10: 1138008923
- Publisher: Routledge
- Publish Date: July 2014
- Dimensions: 9.5 x 6.8 x 0.6 inches
- Shipping Weight: 0.75 pounds
- Page Count: 184
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