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Multinationals and Global Consumers|T. Chan

Multinationals and Global Consumers : Tension, Potential and Competition

by T. Chan and G. Cui
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Overview

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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Details

  • ISBN-13: 9781349455492
  • ISBN-10: 1349455490
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2013
  • Dimensions: 8.5 x 5.5 x 0.64 inches
  • Shipping Weight: 0.8 pounds
  • Page Count: 263

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