{ "item_title" : "Multiple Globalizations", "item_author" : [" Eliezer Ben-Rafael", "Miriam Ben-Rafael "], "item_description" : "This work studies aspects of the symbolic construction of public spaces by means of linguistic resources (i.e. linguistic landscapes or LLs) in a number of world-cities. The sociology of language leads us to this field and to study the intermingling impacts of globalization, the national principle and multiculturalism - each one conveying its own distinct linguistic markers: international codes, national languages and ethnic vernaculars. Eliezer and Miriam Ben-Rafael study the configurations of these influences, which they conceptualize as multiple globalization, in the LLs of downtowns, residential quarters, and marginal neighborhoods of a number of world-cities. They ask how far worldwide codes of communication gain preeminence, national languages are marginalized and ethnic vernaculars impactful. They conclude by suggesting a paradigm of multiple globalizations.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/00/436/083/9004360832_b.jpg", "price_data" : { "retail_price" : "196.00", "online_price" : "196.00", "our_price" : "196.00", "club_price" : "196.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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