{ "item_title" : "The Must-React System", "item_author" : [" Kraig Kleeman "], "item_description" : "Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it. The Must-React System is written help all sales professionals master the art of persuasion, and especially in the important area of cold-calling, prospecting, sales pipeline development.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/59/548/942/0595489427_b.jpg", "price_data" : { "retail_price" : "13.95", "online_price" : "13.95", "our_price" : "13.95", "club_price" : "13.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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