{ "item_title" : "The NIL Era", "item_author" : [" George T. Batchelor "], "item_description" : "The NIL Era: The Gift and the Curse of College Sports takes you inside one of the biggest game-changers in college sports history-Name, Image, and Likeness (NIL). For decades, college athletes played for the love of the game while schools, conferences, and the NCAA cashed in. Now, the players are finally getting their cut, but with that comes a whole new world of challenges, opportunities, and controversy.This book breaks down how we got here, from the old-school amateur model to the legal battles that blew the doors wide open. You'll see how social media turned athletes into brands, how NIL is shaking up recruiting, and why boosters, collectives, and agents now hold so much power. We'll also tackle the big questions: Will college athletes become employees? Is the transfer portal spinning out of control? And what does the future hold for the NCAA?Whether you're a die-hard fan, a player navigating this new landscape, or just curious about the business behind college sports, The NIL Era gives you an all-access pass to the highs, lows, and everything in between. Strap in-college sports will never be the same again.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/831/630/9798316303045_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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