{ "item_title" : "A Nation Fermented", "item_author" : [" Robert Shea Terrell "], "item_description" : "How did beer become one of the central commodities associated with the German nation? How did a little-known provincial production standard - the Reinheitsgebot, or Beer Purity Law - become a pillar of national consumer sentiments? How did the jovial, beer-drinking German become a fixture in the global imagination? While the connection between beer and Germany seems self-evident, A Nation Fermented reveals how it was produced through a strange brew of regional commercial and political pressures. Spanning from the late nineteenth century to the last decades of the twentieth, A Nation Fermented argues that the economic, regulatory, and cultural weight of Bavaria shaped the German nation in profound ways. Drawing on sources from over a dozen archives and repositories, Terrell weaves together subjects ranging from tax law to advertising, public health to European integration, and agriculture to global stereotypes. Offering a history of the Germany that Bavaria made over the twentieth century, A Nation Fermented eschews both sharp temporal divisions and a conventional focus on northern and industrial Germany. In so doing, Terrell offers a fresh take on the importance of provincial influences and the role of commodities and commerce in shaping the nation.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/19/888/183/0198881835_b.jpg", "price_data" : { "retail_price" : "47.99", "online_price" : "47.99", "our_price" : "47.99", "club_price" : "47.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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