{ "item_title" : "Natural Language Processing for Business Applications", "item_author" : [" Vincent Bisette", "Danny Munrow", "Eleanor Stratton "], "item_description" : "In a world awash with data, language is the final frontier of competitive advantage.Natural Language Processing for Business Applications delivers a pragmatic, enterprise-ready approach to integrating NLP into real-world operations. Designed for business leaders, data professionals, and technical strategists, this book strips away academic clutter and focuses on high-impact, commercially viable solutions.Inside, you'll find: Practical techniques for implementing NLP in marketing, finance, HR, and customer serviceClear walkthroughs using Python, spaCy, and Hugging Face TransformersCase studies that show how companies are leveraging NLP for insight, automation, and growthTools for building custom sentiment models, chatbots, entity recognition systems, and moreA strategic framework for evaluating ROI, scalability, and ethical considerationsWhether you're optimizing customer experience, mining feedback for product strategy, or building automated systems that understand human language, this guide equips you to turn linguistic data into tangible results.This isn't a theory book-it's a toolkit for the modern business era.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/831/741/9798317411213_b.jpg", "price_data" : { "retail_price" : "20.99", "online_price" : "20.99", "our_price" : "20.99", "club_price" : "20.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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