{ "item_title" : "Neck Injuries", "item_author" : [" Parekh "], "item_description" : "Throughout history, neck injuries have plagued humanity. From gladiatorial combat to battlefield clashes, the neck's vulnerability has been a constant concern. Early treatments were limited, with Egyptians using splints and traction for whiplash-like injuries. Hippocrates, the Father of Medicine, focused on realigning dislocated vertebrae. Fast forward to today, and neck injuries remain a common woe. Car accidents, sports injuries, and even poor posture due to our tech-driven world all contribute to the problem. Modern medicine offers a wider range of treatments, from advanced imaging techniques for diagnosis to minimally invasive surgeries for spinal correction. However, a new dilemma has emerged. Our sedentary lifestyles and constant downward gaze at phones and tablets lead to chronic neck pain and a condition called text neck. The delicate balance of the cervical spine suffers under this strain. Herein lies the modern dilemma: while medical advancements offer effective treatments for acute injuries, preventing these issues in the first place becomes increasingly crucial.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/38/421/813/3384218132_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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