{ "item_title" : "The Need to Rename Tech", "item_author" : [" Crystal Chokshi", "Robin Mansell "], "item_description" : "This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech's branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley's claims about what people and organisations should buy and experience.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/03/205/154/3032051541_b.jpg", "price_data" : { "retail_price" : "169.99", "online_price" : "169.99", "our_price" : "169.99", "club_price" : "169.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details