{ "item_title" : "Neurofinance", "item_author" : [" Rahul Chauhan", "Mahmoud Elmarzouky", "Vitaliy Shpachuk "], "item_description" : "This edited volume, Neurofinance: The Brain and Bias in Economic Behavior explores the dynamic intersection of neuroscience, psychology, and financial economics to explain how the human brain influences financial decision-making. This edited volume examines the cognitive and neural mechanisms underlying risk perception, reward processing, emotional regulation, and decision-making under uncertainty, offering fresh insights into why investors and financial professionals often deviate from rational economic behavior. Bringing together contributions from leading international scholars, the book covers emerging topics such as neurobiological drivers of financial risk-taking, behavioral biases, herding behavior, market anomalies, and the impact of emotions on investment decisions. It also highlights the practical implications of neurofinance for financial advisors, policymakers, educators, and financial institutions seeking to improve investor outcomes and decision quality. Combining theoretical perspectives with empirical research, this volume serves as a valuable resource for researchers, practitioners, and students interested in behavioral finance, cognitive neuroscience, economics, and the future of evidence-based financial decision-making. ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/3/03/237/054/303237054X_b.jpg", "price_data" : { "retail_price" : "169.99", "online_price" : "169.99", "our_price" : "169.99", "club_price" : "169.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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