{ "item_title" : "Newcomb's Wildflower Guide", "item_author" : [" Lawrence Newcomb "], "item_description" : "An ingenious key system for quick, positive field identification of wildflowers, flowering shrubs and vines in Northeastern and North-central North America. Amateur and expert alike can quickly and accurately identify almost any wildflower using Lawrence Newcomb's system, which is based on natural structural features that are easily visible even to the untrained eye. Every time you see an unknown plant, ask yourself the same five questions (related to the type of plant and the structure of its petals and leaves), and you will be directed to the page on which the plant can be found. Beautiful illustrations make confirmation easy.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/31/660/442/0316604429_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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