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{
"item_title" : "Newspapers",
"item_author" : [" Patrick Hendriks", "P. Hendriks "],
"item_description" : "Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.",
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Newspapers : A Lost Cause?: Strategic Management of Newspaper Firms in the United States and the Netherlands
by Patrick Hendriks and P. Hendriks
Overview
Preface. 1. The Newspaper Industry in a State of Flux. 2. The Economic Fundamentals of Newspaper Publishing. 3. The Industrial Context of Newspaper Firms. 4. Vertical Integration and Horizontal Mergers and Acquisitions. 5. Expansion Strategies of Newspaper Firms: Diversification and Innovation. 6. Change of the Newspaper Firm in the 1990s (and Beyond). Epilogue. Bibliography. Appendices: A. Data Gathering. B. Topic List Interviews C. Economies of Scale: An Empirical Investigation in The Netherlands. D. Local Newspaper Markets in The Netherlands. E. Minimum Efficient Scale in The Netherlands. F. Diversification of Newspaper Companies. G. Interview Extracts.
This item is Non-Returnable
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Details
- ISBN-13: 9780792356080
- ISBN-10: 079235608X
- Publisher: Kluwer Academic Publishers
- Publish Date: March 1999
- Dimensions: 9.21 x 6.14 x 0.63 inches
- Shipping Weight: 1.22 pounds
- Page Count: 268
