{
"item_title" : "Next Now",
"item_author" : [" Marian Salzman", "Ira Matathia "],
"item_description" : "From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of Chindia). Essential reading for managers, marketers, and just about everyone else.",
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Overview
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
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Details
- ISBN-13: 9780230600010
- ISBN-10: 0230600018
- Publisher: St. Martin's Griffin
- Publish Date: November 2007
- Dimensions: 8.89 x 6.4 x 0.83 inches
- Shipping Weight: 0.94 pounds
- Page Count: 320
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