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Nobody Knows What You Do : The Founder's Guide to Brand Clarity, Positioning, and the Go-to-Market Architecture That Drives Growth
by Jeff Lerner
Overview
Eight senior leaders, eight different answers to "we are a _____ company." That gap is narrative debt. Jeff Lerner's five-layer framework gives B2B founders the architecture to fix it before scaling.
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Details
- ISBN-13: 9798996399116
- ISBN-10: 9798996399116
- Publisher: Misnomer Press
- Publish Date: September 2026
- Dimensions: 9 x 6 x 0.88 inches
- Shipping Weight: 1.49 pounds
- Page Count: 280
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