{ "item_title" : "Northcliffe An Intimate Biography", "item_author" : [" Hamilton Fyfe "], "item_description" : "Northcliffe: An Intimate Biography by Hamilton Fyfe is a comprehensive biography of Alfred Harmsworth, also known as Lord Northcliffe, a British newspaper magnate and founder of the Daily Mail and Daily Mirror. The book provides a detailed account of Northcliffe's life, from his humble beginnings as the son of a schoolteacher to his rise to become one of the most influential figures in British journalism. Fyfe explores Northcliffe's business acumen, his controversial editorial policies, and his personal life, including his relationships with women and his struggles with mental illness. The book also examines Northcliffe's impact on the British media landscape and his role in shaping public opinion during World War I. Drawing on extensive research and interviews with Northcliffe's friends and associates, Northcliffe: An Intimate Biography offers a fascinating portrait of a complex and influential figure in British history.1930. A personal account of the life of the colorful newspaperman Lord Northcliffe (Alfred Harmsworth) written by his longtime business associate Hamilton Fyfe. Northcliffe produced the first newspaper, The Daily Mirror, aimed at women. When sales dropped at The Daily Mirror Harmsworth decided to change his original plan. The editor, Mary Howarth, was replaced by Hamilton Fyfe, who changed it to a picture paper for men as well as women. Fyfe also experimented with using different types of photographs on the front-page. They introduced a number of innovative ideas including the sponsorship of events and the exclusive. Prior to WWI, Northcliffe was accused of being a war monger and soon after the outbreak of the First World War the editor of The Star newspaper claimed that: Next to the Kaiser, Lord Northcliffe has done more than any living man to bring about the war. During the war he ran propaganda for the government. Following the war he promoted the use of wireless communication. Upon his death he left three months' salary to each of his six thousand employees.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/16/279/551/1162795514_b.jpg", "price_data" : { "retail_price" : "35.95", "online_price" : "35.95", "our_price" : "35.95", "club_price" : "35.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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