{ "item_title" : "You Are Not What You Think", "item_author" : [" David Richo "], "item_description" : "You and your ego: how to develop strong self-confidence without becoming an egotist--so you can be happy with who you are and make others love you tooHow can you build the healthy ego necessary to be effective in life--yet avoid the kind of egotism that makes people dislike you? Don't worry; Dave Richo has the answers. You Are Not What You Think shows you how to navigate the tricky waters between egotism and selflessness in a way that avoids both extremes and makes you much more effective and loving. The key is to acknowledge your ego and to be kind to it, before you ultimately learn to let it go. As with all Dave's books, this one is full of examples from mythology, psychology, and religion, with plenty of exercises and practical advice.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/61/180/285/1611802857_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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