{ "item_title" : "Nothing Changed", "item_author" : [" Rafique Ahmed "], "item_description" : "THE TRAINING WAS EXCELLENT. THE BEHAVIOUR WASN'T.The global corporate training market exceeds USD 400 billion a year. Research confirms that 63% of organizations cannot sustain the behavior change that training was commissioned to produce.Not because the facilitators were poor. Not because the participants were unwilling. Because the most important decisions in any behavior change program are made before the training begins and after it closes - and most organizations never make them.Nothing Changed. is a practitioner's account of exactly those decisions.Anchored in a real enterprise program that produced independently measured field results and an unprompted customer letter to a CEO - this book offers 100 field-tested principles across 11 themes. Every principle was lived before it was written. Each end with actions you can take before Monday.The cycle of train, forget, repeat is not a law of nature.It is a design choice.This book makes that choice conscious.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/890/763/9798907637542_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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