{ "item_title" : "Objection Handling Handbook", "item_author" : [" Tibor Shanto "], "item_description" : "There is no way to avoid objections when telephone prospecting. The skill is in managing them when they come, and use them to create a sales conversation. The Objection Handling Handbook explores the most common objections we face when prospecting. The present specific steps to take away the objection, and move the conversation from an interruption to a productive sales call. You will learn to understand the dynamics involved in objections, and how to overcome the prospect's reluctance to take time out of their busy day, and engage with you, the sales person. In addition to managing the most common objections, you will also learn how to discourage specific objections by how you structure your talk track. Using techniques covered in the Handbook, you will convert more leads to opportunities and sell more as a result ", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/53/510/836/1535108363_b.jpg", "price_data" : { "retail_price" : "12.97", "online_price" : "12.97", "our_price" : "12.97", "club_price" : "12.97", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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