{ "item_title" : "The Old Rules of Marketing Are Dead", "item_author" : [" Timothy R. Pearson "], "item_description" : "Based on a lifetime of marketing experience, including key roles at KPMG and the Zyman Group, Timothy R. Pearson shows how to reinvent a brand in order to revitalize a business, based on six strategic principles. Arguing that the old rules of marketing are dead, Pearson presents the new ways of marketing through this process of reinvention.About the BookRevolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world…except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth.The Old Rules of Marketing are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by:• Positioning marketing as a business partner—not as a tool for meeting a strategic objective• Holding marketing accountable for results with the application of hard data— not vague qualitative measurements• Providing leadership within your organization—not following the direction of everyone elseFrom research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing are Dead has what you need to reinvent your products, your services—and your future.“The Old Ways of Marketing are Dead is a must read for any business leader or marketer. It explains clearly and, more importantly, with easy to follow rules, how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich and Internet-oriented world.”—Robert Hanson, President, Global Levi's® Brand, Levis Strauss & Co.“Pearson makes the clearest statement yet about the new world of marketing as he makes the difficult and complex concept of reinvention understandable to everyone. As one of the most famous brands in advertising history and, arguably the world's first advertising agency, JWT (which is now the official name for J. Walter Thompson) has embraced and applied many of his 23 principles to reinvent itself as a global brand communications company.”—Bob Jeffrey, CEO, JWT“Pearson has distilled 27 years of business experience into a book that clearly and concisely shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands – and drive profitable sales.”—Stephen G. Butler, retired Chairman & CEO, KPMG International Director, Ford Motor Company“When it comes to understanding global brands, Pearson has no peers.His thinking is revolutionary in understanding how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce.”—Michel Recalt, Director of Marketing and Brand Strategy, Moet Hennessy, Louis Vuitton (LVMH)“In The Old Ways of Marketing are Dead, there is a new reality: Marketing itself must be reinvented if it is to remain relevant in this ever-changing, data-centric and Web-driven world. The new age of marketing places a premium on business acumen, strategy and communications.”—MaryLee Sachs, Chairman U.S., Hill & Knowlton“This book is a must for marketers in any industry if they want to understand how to lead the on-going reinvention of their brands in a changed and increasingly competitive marketplace. The endgame is simple: It will be the companies and enterprises that exploit the changes and advancements that have been made in technologies, media, and channels, and the resulting repositories of information readily available through the Internet that survive and thrive.”—Antonio Lucio, Global CMO, Visa“As a long-time friend and acutely interested observer of marketing practices by international companies, Tim Pearson’s name is synonymous with strategy, value proposition development and marketing. From now on, it will be synonymous with reinvention and the “do or die” rules that encompass a new way of examining marketing’s critical role in contributing profitable sales and increased revenue to a successful company or enterprise.”—Mark A. Emkes, retired Chairman & CEO, Bridgestone America“The assessment of issues and the understanding of the competitive business environment that companies of all sizes are facing around the world are crucial to any leader. Every leader and company director must learn the fundamental rules and principles of reinvention that will advance and bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make a business great.”—R. David Hoover, Chairman, President and Chief Executive Officer, Ball Corporation", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/07/176/255/0071762558_b.jpg", "price_data" : { "retail_price" : "32.00", "online_price" : "32.00", "our_price" : "32.00", "club_price" : "32.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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