{ "item_title" : "One to Ten", "item_author" : [" Rags Gupta "], "item_description" : "Here's a little secret: Most tech startups get to One. They build a product, land some customers, and close funding. The harder part? Getting from One to Ten. Tech founders struggle to progress past early adopter customers and founder-led sales-to grow from a scrappy group in which everyone just pitches in to building out an executive team and a well-functioning organization. They struggle to go from One to Ten, from Startup to Scaleup. To be able to scale, tech startups must achieve Product Readiness, build a Repeatable Sales Machine, and scale their Human Capital. In One to Ten: Finding Your Way from Startup to Scaleup , B2B tech entrepreneurs will discover the tools, frameworks, and principles they need to overcome the inevitable growing pains and plot their own path to Ten and beyond.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/54/452/286/154452286X_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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