{ "item_title" : "Open Innovation Strategies for Effective Competitive Advantage", "item_author" : [" Javier Martínez-Falcó", "Eduardo Sánchez-García", "Bartolomé Marco-Lajara "], "item_description" : "As the global marketplace continues to evolve, traditional innovation models are being replaced by more collaborative and inclusive approaches that allow businesses to stay competitive. Open innovation, which integrates both internal and external ideas, has become a critical strategy for driving performance, improving efficiency, and sustaining long-term growth. By embracing partnerships and knowledge sharing, organizations can access diverse perspectives and resources, fostering innovation in ways that were not possible with closed systems. This shift in innovation strategies is helping companies adapt to rapid changes and navigate challenges in an increasingly interconnected world. Open Innovation Strategies for Effective Competitive Advantage provides a thorough examination of open innovation strategies and their impact on competitive advantage across various industries. It bridges the gap between theory and practice by offering insights into the successful implementation of open innovation in different organizational contexts. Covering topics such as collaborative innovation networks, digital transformation, and knowledge sharing, this book is an excellence resource for scholars, researchers, students, industry professionals, business strategists, policy makers, and more.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/836/939/9798369392669_b.jpg", "price_data" : { "retail_price" : "295.00", "online_price" : "295.00", "our_price" : "295.00", "club_price" : "295.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details