{ "item_title" : "Do Open", "item_author" : [" David Hieatt "], "item_description" : "Discover why the humble newsletter is pure and utter goldHow do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/90/797/430/190797430X_b.jpg", "price_data" : { "retail_price" : "16.95", "online_price" : "16.95", "our_price" : "16.95", "club_price" : "16.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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