{ "item_title" : "Optimizing the Self", "item_author" : [" Ole Jacob Madsen "], "item_description" : "This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as 'science' is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people's lives. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/871/295/1138712957_b.jpg", "price_data" : { "retail_price" : "76.99", "online_price" : "76.99", "our_price" : "76.99", "club_price" : "76.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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