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Options for Implementing a Strategy of Market Segmentation in Chinese Consumer Goods Markets
by Yanli Liu
Overview
Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi'an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) fur Absatzwirtschaft an der Uni. Bremen, 2005 Promotion zum Dr. rer. pol.
This item is Non-Returnable
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Details
- ISBN-13: 9783832509903
- ISBN-10: 3832509909
- Publisher: Logos Verlag Berlin
- Publish Date: September 2005
- Dimensions: 8.04 x 5.68 x 0.48 inches
- Shipping Weight: 0.5 pounds
- Page Count: 319
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