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Outdoor Advertising (RLE Advertising)|Richard Nelson

Outdoor Advertising (RLE Advertising)

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Overview

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

This item is Non-Returnable

Details

  • ISBN-13: 9781138977846
  • ISBN-10: 1138977845
  • Publisher: Routledge
  • Publish Date: November 2015
  • Dimensions: 9.21 x 6.14 x 0.31 inches
  • Shipping Weight: 0.47 pounds
  • Page Count: 144

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