{ "item_title" : "Outsmart Your Instincts", "item_author" : [" Adam Hansen", "Ed Harrington", "Beth Storz "], "item_description" : "Evolution is killing innovation! Just trust your gut is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biases--the instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around us--can also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn't match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way. It's time to let go and learn a new way to think. Created by innovation experts, Outsmart Your Instincts cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation(TM) model, the authors provide an in-depth examination of eight unique biases (Negativity, Confirmation, and Conformity among them) that get in the way of creativity/creative thinking--and show us how we can overcome these barriers and break from the status quo. ​With clever, thought-provoking activities, accessible writing, and easy-to-follow advice, Outsmart Your Instincts shows us how and why we react to new ideas the way we do, and then--helps us rethink what-we-think. Once we learn to outsmart our own instincts, we can take on challenges as true innovators who rely on all of our brains' powers--not just our guts--and be equipped to outsmart the competition.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/99/738/450/0997384506_b.jpg", "price_data" : { "retail_price" : "23.95", "online_price" : "23.95", "our_price" : "23.95", "club_price" : "23.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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