{ "item_title" : "Overwhelmed", "item_author" : [" Rob Hawthorne "], "item_description" : "You didn't fall behind. The ground moved.Every week there's a new AI tool, a new expert, a new reason to feel like you're losing ground on something you can't quite name yet. You're running a business. You don't have time to test everything, follow every trend, or figure out who to trust.And somewhere underneath all of it is a quieter feeling you haven't said out loud: that the rules of the game you've been playing for years might be changing faster than you can keep up with.This book is for you.If you're running a business that depends on being found, chosen, and remembered, AI is not something to figure out later. The businesses getting ahead right now are not smarter than you. They just started sooner. And the gap between early and late is widening every month.Inside you'll learn: Why 45% of consumers now use AI to find local businesses, and why most of those businesses are completely invisible to those searchesWhy businesses using the same AI tools are producing content so identical that customers can't tell them apart. Neither can the AI systems deciding who to recommend.What the businesses quietly winning with AI are actually doing differently, and why it has nothing to do with toolsWhat makes your business impossible to replicate, and why that specific thing is worth more in an AI-saturated market than it has ever beenHow to think about your voice, your judgment, and your experience in a world where everyone has access to the same technologyThis isn't a book about which tools to use or which prompts to copy. Those books will be out of date before you finish reading them. This is a book about staying yourself while the world around your business changes faster than it ever has before.The most dangerous thing AI is doing to business isn't taking jobs. It's taking voices.This book is about getting yours back.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/825/808/9798258087447_b.jpg", "price_data" : { "retail_price" : "14.97", "online_price" : "14.97", "our_price" : "14.97", "club_price" : "14.97", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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