{ "item_title" : "Own the Answer", "item_author" : [" Tanya Brockett", "Michael Garrison "], "item_description" : "Stop Chasing Clicks. Start Owning the Answer.Search has fundamentally changed.For years, businesses competed for visibility among ten blue links. Today, customers use AI tools to decide whom to trust, what to buy, and how to solve their problems-often getting exactly what they need without ever clicking through to a website.This shift requires a completely new approach to digital visibility.Own the Answer shows entrepreneurs, authors, and business leaders how to make their content effortless for AI tools to access, read, verify, cite, and use when generating responses.Best-selling authors Tanya Brockett and Michael Garrison break down exactly how AI-driven search works, where traditional SEO still fits, and how to adapt your strategy to changing customer behaviors. Each chapter identifies a core visibility problem, reveals the solution, and walks you through the technical implementation.Inside, you'll discover how to: Understand how AI is reshaping customer discovery and lead generation.Identify the exact questions your ideal prospects are asking.Transform your expertise into clear, structured content optimized for AI comprehension.Boost visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude.Build undeniable signals of expertise, authority, and trust across your digital footprint.Apply practical frameworks for knowledge fragments, local visibility, and AI-powered transactions.Track digital influence that never registers as a traditional website click.Equipped with actionable tools like the Discovery Matrix, Knowledge Fragment Conversion Checklist, Multimedia Synthesis Workflow, and Agentic Transaction Roadmap, you'll be ready to bridge the gap between foundational SEO and the future of search.Your customers are already asking AI for answers.Make sure your business is the source it recommends.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/899/733/9798997339913_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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