{ "item_title" : "Pain Before Profit", "item_author" : [" Senthil "], "item_description" : "Every founder is taught how to start. Almost nobody is taught what to do on the morning the bank balance stops being a number and becomes a boss.The Pain Before Profit is written from inside that morning - and the ones after it. Zero revenue. Salaries due. Vendors calling. Investors asking questions that have no comfortable answer. And a founder expected to have an answer for everyone except himself.Across twenty-nine chapters it follows the arc most business books skip: the intoxicating beginning, the first lie every founder tells, the month everything breaks, the long middle where survival is the only strategy, and the quiet evening a number finally turns green.It is written in plain language, with the arithmetic left in. Why revenue is not cash. Why a growing company can die faster than a small one. How to read thirteen weeks of cash honestly, decide which claim to pay first, and tell the truth to the people who are owed it. The book closes with the Founder's Survival Toolkit - ten working instruments, from a 13-week cash view to a continue-or-quit matrix - made to sit on a desk rather than a shelf.This is not a book about people who never fall. There are no unicorns here, and no advice that only works in hindsight. It is for the founder still inside the difficult months, and for the people who stand beside them.Because hope can start a company. Only reality can build one.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/890/722/9798907226487_b.jpg", "price_data" : { "retail_price" : "21.00", "online_price" : "21.00", "our_price" : "21.00", "club_price" : "21.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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