{ "item_title" : "Path2opportunity", "item_author" : [" Volkan S. Mahmut "], "item_description" : "PATH2OPPORTUNITY is a practical sales system built from real-world experience across property, investment and client-facing business.Rather than treating selling as pressure, persuasion or a collection of tricks, Volkan S. Mahmut focuses on the psychology behind professional selling: fear, trust, preparation, value, timing, judgement, communication and decision-making.At the centre of the book is the P.A.T.H. method: Passion gives belief.Ambition expands the horizon.Training builds competence.Habit turns competence into income and opportunity.The book takes the reader through the complete sales journey - from managing fear and creating opportunity, to understanding people, presenting value, handling objections, closing professionally, following up and building a long-term career.Traditional sales methods are also examined and rebuilt for the modern professional. The useful psychology is retained, while deception, artificial pressure and outdated behaviour are removed.PATH2OPPORTUNITY is written for salespeople, advisers, business developers, property professionals, investor guides and anyone who wants to become more effective at helping customers make important decisions.The principle running throughout the book is simple: The client must win for the model to work.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/816/133/9798161334799_b.jpg", "price_data" : { "retail_price" : "17.20", "online_price" : "17.20", "our_price" : "17.20", "club_price" : "17.20", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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