{ "item_title" : "Personality Development & Soft Skills", "item_author" : [" V. B. Rao "], "item_description" : "Corporations have long passed the buck of training people in employability, soft skills and personality development to the educational institutions. Textbooks must support and supplement the efforts of teachers and the students. Texts must find new ways of projecting the subject reflecting inter-dependent nature of personality development, career planning, soft skills, employability, and English language skills, the lingua franca of international community and link Indian language.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/38/997/410/9389974100_b.jpg", "price_data" : { "retail_price" : "40.00", "online_price" : "40.00", "our_price" : "40.00", "club_price" : "40.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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