{ "item_title" : "Personality", "item_author" : [" T. Manichander "], "item_description" : "Personality is a result of the combination of four factors- physical environment, heredity, culture and particular experiences. Geographical environment sometimes determines cultural variability. Man comes to form ideas and attitudes according to the physical environment he lives in. To the extent that the environment determines cultural development and to the extent that culture in turn determines personality a relationship between personality and environment becomes clear. Montesque in 18th century claimed that the bravery of those blessed by a cold climate enables them to maintain their liberties. Great heat enervates courage while cold causes certain vigor of body and mind. The people of mountain as well as deserts are usually bold, hard and powerful. However physical conditions are more permissive and limiting factors than causative factors. They set the limits within which personality can develop. Hereditary is another factor determining human personality.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/32/999/796/1329997964_b.jpg", "price_data" : { "retail_price" : "10.19", "online_price" : "10.19", "our_price" : "10.19", "club_price" : "10.19", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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