{ "item_title" : "Personalized", "item_author" : [" Mark Abraham", "David C. Edelman", "Christopher Douyard "], "item_description" : "Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries--including retail, health care, banking, technology, and travel--this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/822/833/9798228331488_b.jpg", "price_data" : { "retail_price" : "45.99", "online_price" : "45.99", "our_price" : "45.99", "club_price" : "45.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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