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Perspectives on Framing|Gideon Keren

Perspectives on Framing

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Overview

A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. In this book, contributors from a variety of disciplines come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

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Details

  • ISBN-13: 9781138978300
  • ISBN-10: 1138978302
  • Publisher: Psychology Press
  • Publish Date: November 2015
  • Dimensions: 9 x 6 x 0.72 inches
  • Shipping Weight: 1.01 pounds
  • Page Count: 344

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