{ "item_title" : "Persuasion Equation", "item_author" : [" Mark Rodgers", "Don Hagen "], "item_description" : "How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say yes and learn how to: Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Use language strategically - Perfect the five-step persuasion process - Generate group buy-in - Master organizational politics - And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/46/906/160/1469061600_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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