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Persuasive Message Design
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Overview
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
This item is Non-Returnable
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Details
- ISBN-13: 9781032588292
- ISBN-10: 1032588292
- Publisher: Routledge
- Publish Date: March 2026
- Dimensions: 10 x 7 x 0.75 inches
- Shipping Weight: 1.71 pounds
- Page Count: 310
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