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Pharmaceutical Marketing|Dimitris Dogramatzis

Pharmaceutical Marketing : A Practical Guide

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Overview

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

This item is Non-Returnable

Details

  • ISBN-13: 9781574911183
  • ISBN-10: 157491118X
  • Publisher: CRC Press
  • Publish Date: October 2001
  • Dimensions: 10.32 x 7.04 x 1.01 inches
  • Shipping Weight: 1.82 pounds
  • Page Count: 400

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