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"item_title" : "Pharmaceutical Marketing",
"item_author" : [" Dimitris Dogramatzis "],
"item_description" : "Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.",
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Pharmaceutical Marketing : A Practical Guide
Overview
Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9781574911183
- ISBN-10: 157491118X
- Publisher: CRC Press
- Publish Date: October 2001
- Dimensions: 10.32 x 7.04 x 1.01 inches
- Shipping Weight: 1.82 pounds
- Page Count: 400
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