{ "item_title" : "Phytochemicals", "item_author" : [" Venketeshwer Rao", "Leticia Rao "], "item_description" : "Global dietary recommendations emphasize the consumption of plant-based foods for the prevention and management of chronic diseases. Plants contain many biologically active compounds referred to as phytochemicals or functional ingredients. These compounds play an important role in human health. Prior to establishing the safety and health benefits of these compounds, they must first be isolated, purified, and their physico-chemical properties established. Once identified, their mechanisms of actions are studied. The chapters are arranged in the order from isolation, purification and identification to in vivo and clinical studies, there by covering not only the analytical procedures used but also their nutraceutical and therapeutic properties.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/53/512/170/9535121707_b.jpg", "price_data" : { "retail_price" : "179.00", "online_price" : "179.00", "our_price" : "179.00", "club_price" : "179.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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